This article comes from Malcolm Smith, JMCL Consultant. Blue Ocean Strategy was a seminal work that came out of INSEAD in 2004.  Written by Rene Mauborgne and W. Chan Kim it presents the concept of value innovation through a range of models which help the reader to look at...

A deeper understanding of the business, suppliers and end-customers can – with some suppliers – lead to not just better management of day-to-day transactions, but create long-term engagements for greater value. “It’s vital to remember that at the end of most supplier / customer transactions is an end-customer” says Jonny...